TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online cont